Your B2B CX Story starts here

What I often see

My clients are often very experienced Customer Experience (CX) leaders working in large, industrial B2B companies.

When they come to me they have often been wrestling with these challenges:

Customer Experience not landing at the C-level table.

Insights sitting in the dashboards and actions not happening.

People have been trained and equipped with tools and methods, but still CX seems more like a slogan than reality.

The Definition Problem

What really is happening behind is this: Most B2B Companies have not defined what Customer Experience means. To them, in their context, in their language. If you are wondering why Customer Experience does not “stick” in the organisation, or drive the business forward with improved retention, growth and customer lifetime value, the root-cause is often the definition problem.

The first task is to answer this question, clearly and credibly: How does Customer Experience help your company succeed? Without this clarity it becomes difficult to know which insights to prioritise, which actions to focus on and what kind of capabilities and ownership will be needed. People yearn for direction. Your C-level included!

How We Can Work Together

Every organisation’s starting point is different. Whatever your situation, there is always a place to start — and a clear path forward.

Let's Explore the Best Option For You

B2B companies I have worked with

Over the years I have worked with leading B2B manufacturing and industrial services companies across the Nordics and beyond. I partner with leading CX consultants, service providers and events globally.

The companies below are among those I have had the privilege to work with: